Coke plans $5bn India investment

Published:  28 Jun at 6 PM

In an effort to increase its market share, Coca-Cola has announced that, in collaboration with its bottling partners, the company will invest $5 billion in India.
The investment, which is $3 billion more than it had been announced previously, is due to be spread over eight years. India is a fast-expanding consumer market, in which the company’s sales have been steadily rising.

However, Coca-cola is still lagging behind competitor Pepsico's Pepsi in the nation. Coke has a 9% market share in India, while Pepsi has a 15% share, according to various estimates. Nevertheless, Coca-Cola has a slight advantage over its competitor in terms of the overall share in India’s market.
Coca-Cola has a nearly 58% share of the local market, compared to Pepsico's 38%, according to industry figures.

Explaining this success is the triumph of Coca-Cola's other drinks, including Sprite and Thums Up, which are extremely popular fizzy drinks in India.
Coca-Cola reported earlier this year that its Indian sales had gone up by 20% in the first quarter in comparison to a year earlier.
Chairman and CEO of Coca-Cola, Muhtar Kent, stated that the company was eager to develop its growth and keep ahead of its competitors.